The Story of Mark Rosenzweig, Founder of SharkNinja
Mark Rosenzweig founded SharkNinja, a pioneer in innovative cleaning solutions and smacked household appliances in 1994. Born in Montreal, Canada, Mark comes from a family with a hundred years of business experience. He is a third-generation businessman who has inborn tinker abilities. He is an exceptional innovator, creator, inventor, and entrepreneur.
Mark graduated from the University of Pennsylvania in 1991 with a Bachelor of Arts and Psychology. In the same year, he also graduated from the Wharton School with a Bachelor of Science in Economics. After Graduation, Mike relocated to Los Angeles, where he worked in the entertainment industry. Some of the companies he worked for include Sony International Television and UTA.
Mark went back home in 1994 and joined his family in Jolson Group, a sewing business. He was the sales manager of the company. Mark's grandfather and grandmother, Benjamin and Miriam Jolson, founded the company in Montreal in 1954. Mark's grandparents used a Canadian dealer network to sell the domestic sewing machines. Mark's parents expanded the business company in the late 1970s to include industrial sewing machines whose primary target market was the Canadian apparel manufacturing industry.
Mark is passionate about innovating small appliances and is always on the lookout for opportunities to create his entrepreneurial ventures. He looked forward to manufacturing and selling products across Canada and the US under his new brand name for which he can control and build loyalty.
While at home, he did not stop tinkering with appliances and inventing revolutionary appliances. He designed the appliances to replace similar cheap sweeper and steamers that had not changed significantly from the time of their invention.
He specifically wanted to disinfect using cleaning steam rather than using toxic chemicals. He thought of safe and appropriate cleaning and safety of children while playing on the kitchen floor. This desire pushed him to come up with effective and long-lasting revolutionary solutions.
He later founded Euro-Pro, a company that aimed at creating innovative and exciting products with the help of his parents, Max and Aviva. Consumers love and talk about Mark’s products. The first products that Mark produced were sold under the Euro-Pro brand and had a domestic ironing system from Italy. Soon after, Mark started using steam pressers, domestic sewing machines, and food processors. The company registered sales of almost $1 million in the first fiscal year.
Euro-Pro North America has undergone expansion to include vacuum cleaners sold under the "Shark brand" and hidden kitchen appliances that use high performing blending blades sold under the Euro-Pro and Bravetti brands.
The influential infomercial strategy innovated by Mark made the products produced by Euro-Pro to attract a broad audience and acceptance. The company sold high-quality products to retail partners. They also appeared on national television infomercial as well as shopping networks with Mark as the host telling the story of the brand and product.
Sales went up to $100 million and then $250 million in fiscal 2000 and 2003 respectively. Mark's brother, Stanley Rosenzweig, joined him at Euro-Pro intending to help Mark relocate the business to Boston from Montreal. Stanley also assisted in restructuring and bringing the company to the next level of success. At the
